Email Marketing Northampton
The managed email marketing service from DS Web Designs gives you a powerful online marketing tool. Our newsletter designs a built specifically for you, so we can help to target your particular audience and also promote your particular services/products.
You can view a sample of some of the designs we have created, built and marketed and Halfords campaigns we have been involved in:
Features of our Managed E-marketing
- Custom Designed Email Marketing Template
- Campaigns linked to Social Networking Avenues i.e. Facebook, Twitter
- Email forwarding, so clients can send the email to Friends, Family and Colleagues
- Full analytical reports on the email success i.e. Open Rates, Number of Clicks
- Links to your Google Analytics Account
- Ability to segregate or split your subscribers list, for targeted campaigns
- Fast campaign delivery. Your campaign will be in mailboxes in minutes.
- Working with you and your website to help increase email sign-ups**
- Accurate list data. See which subscribers are engaging in your campaigns
- Campaigns are tested in popular email clients to ensure the best performance
Benefits of Email Marketing
One of the biggest benefits of email marketing is how cost effective it is to your business. Thousands of clients and potential customers can be reached for costs much lower than traditional postal mailing methods or offline campaigns, meaning your Return on Investment can be very high. The success of your campaigns is directly measurable. You can see exactly the areas of your email newsletter that your customers interacted with and target your most important sales messages to these areas.
What data can you gather?
The data provided after your campaign is sent provides vital insights into how to improve subsequent campaigns. These statistics include:
- Open Rate – see how many from your list have opened your campaign
- Click Through Rates (or CTR) – The percentage of subscribers who clicked on the hyperlinks in your email
- Bounce Rates – The number of emails that failed to deliver due to old/unused email addresses. These can then be removed to make way for fresh new ones!
- Unsubscribe Rates – See who unsubscribed and the reason behind it, helping you improve your campaigns
- Links to your Google Analytics Account – If your site is E-Commerce then you Analytics account can show exactly how much revenue your campaigns have produced.
Our designs are always sent with a ‘Plain Text’ versions, so that your campaign may be seen by all, regardless of internet browser or browser device. This is important, as it adheres to email marketing guidelines. This, along with other measures, means your campaigns can be sent safely and effectively. We can also link your email marketing campaigns to your website and social media avenues such as Facebook and Twitter.
Please enquire for full details and pricing.
**Provided lists should be from subscribers via your website and/or offline campaigns. Third party purchased lists or emails collated from other websites are not permitted and can result in your campaigns being blocked by your customers ISP.